Email Marketing Services

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Almost 4 billion individuals globally utilize email daily, rendering it the most extensive platform for daily communication. Is your enterprise leveraging the vast potential of email promotion? Don’t miss this chance to reach your ideal customers exactly when it matters most and boost your sales. Let Social Eyes tailor an email marketing campaign that aligns perfectly with your business goals. As a leading digital marketing agency, we specialize in creating effective, goal-driven email marketing services that connect your brand with the right audience

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What Is Email Marketing?

Create Brand Advocates Through Community Building

There is no better digital marketing technique for lead generation and conversion than email marketing services. According to research on the growth and significance of mobile messengers and chat applications, about 60% of customers prefer brand interactions via email, which extends across age groups and genders. 

The extensive use and increasing global relevance of email make email marketing more crucial than ever. What is email marketing? It is a digital marketing strategy that is used by businesses across the globe for brand recognition, building client relationships, and driving sales. Email marketing agency uses different email service providers to send personalized marketing emails with brand promotions and important announcements. Anything between weekly email newsletters, promo alerts, and customer survey forms can be considered as a part of email marketing.

About 85% of B2B (Business-to-Business) marketers and 75% of B2C (Business-to-Consumer) advertising utilize email as a content distribution platform. Are you leveraging email marketing services to grow and promote your business? How does a campaign charge in this competitive landscape?  

Are you planning to start email marketing? Contact us to discover an affordable strategy for moving your contacts down your sales funnel.

Let Kolor First Handle Your Email Marketing Optimization

If you struggle to understand what email marketing is and how to improve email campaigns for B2B and B2C transactions can disrupt your promotion strategies, resulting in low consumer volume and major business decline.

Don’t let this happen for your brand. Capitalize on conversion-focused email marketing services from your trusted email marketing services agency – Kolor First, and be smart with your marketing expenses and online promotions.

Kolor First offers a wide range of email marketing services designed to fit your unique brand needs, ideal market aspects, and financial capabilities. Schedule a session with our email marketing agency, to discuss your vision. 

Why Email Marketing Is Critical For Your Business

Generate Big Results by Providing High Value to Your Customers

The significance of email marketing in digital brand success cannot be overstated. Online email marketing is one of the best marketing techniques for earning business leads and brings a high return on investment. As per studies, about 60% of email subscribers would like to receive promotional marketing emails every week, and 82% of customers spend more on a business from which they have received website email marketing communication. Marketing professionals reported receiving a remarkable 38$ ROI for every dollar invested in an email marketing campaign. 

Online email marketing offers a perfect opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, consult with an email marketing professional today.

Understanding the Value of Email Marketing

Many professionals wonder why email marketing holds importance, especially when social media channels are extensively used and have billions of active users. Well, here’s a fact: social media is popular, but people still check their emails seeking special offers from the brands they like or are interested in. 45% of users go to their emails hoping for brand promotions and exciting deals, whereas 4% rely on social media platforms for ad campaign details.

This is just the tip of the iceberg; there are myriad opportunities that web email marketing provides, and you are closer to driving more lead conversion for your brand. If you still have doubts or aren’t convinced yet, contact us to gather more information about email marketing services.

Listed below are six reasons why investing in an email marketing campaign service:

Build Consumer Loyalty

Strong client relationships demand regular interaction and web email marketing communication with customers. The cost of engaging with and marketing to any client using email campaigns is six to ten times more cost-effective than marketing channels such as social media marketing or paid advertising.

Save Time & Resource

Email marketing for small businesses, franchises, and multi-location companies is significantly less labor-intensive than traditional marketing. There is no postage to take into consideration, and no labeling is required for each campaign distributed. Targeted email marketing enables your brand to communicate and engage with your ideal market segments in a matter of minutes. If you don’t have the time to learn, connect with us.

Grow your Business Reach

Email campaigns are proven to have better reach and potential for better engagement. Research show 70% of email users checks their inboxes more than six times a day. Marketing specialists help you reach your target audience on any device while staying compliant with the CAN-SPAM Act.

Connect with Different Audiences

Hyper-personalized communication is one of the many perks of using B2C and B2B email marketing to reach the target audience. While traditional marketing techniques focus on delivering a message to a large audience, marketing emails enable you to offer unique discounts and offers and data-driven campaigns. Instead of putting your effort into a campaign, you can reach out to large audience segments.

Test Email Campaigns & Drive Results

Online email marketing services provide different ways for you to test and see how it’s working. You can perform A/B and multivariate testing to examine every aspect of your email campaign, from the subject line and time sent to the content within the campaign itself.

Monitor your Analytics

Analytics and data offered via email marketing software deliver valuable insight into the performance of your targeted email marketing efforts and campaigns. The most reported engagement metrics are click rates, open rates, click-through rates, bounces, and conversions. Based on your goals, we can help you translate them into valuable applications for better reach.

About 305 billion emails are sent and received every day, right? How can you ensure that yours is interesting enough to captivate customer’s attention? Draft direct links with your potential audience and foster customer loyalty with help from our agency.  

Drive Conversions with Our Email Marketing Services

Form a Strong Brand Community

Kolor First is your trusted email marketing agency, and we use cutting-edge technologies and marketing software to deliver marketing automation services for better profitability. Wondering how our services increase business growth for our clients? Here’s how: 

+324%

Top 5 ranking keywords

+143%

Monthly Leads

Drive Conversions with Our Email Marketing Services

The company reached out to our email marketing agency to improve their email campaign optimization and draft marketing design that will serve as email templates for future campaigns. To streamline the client’s lead generation efforts, our specialists develop four email marketing designs that match the client’s website branding. Our email marketing agency used AMP HTML email code that allows drop-downs and other elements, which were not supported by the old version.

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+324%

Top 5 ranking keywords

+143%

Monthly Leads

Drive Conversions with Our Email Marketing Services

Over the past few years, our email marketing agency has helped hundreds, if not thousands, of businesses, launch targeted marketing campaigns that optimize their time as well as budget – we can do the same for you. You could be in need of email marketing services for ecommerce, Shopify, or another similar niche; our professionals can assist you. 

Contact us today to gather more information about our email marketing campaign services.

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Custom Email Marketing Solutions for Small Businesses

Improve Your Reputation and Boost Response Rates

Choosing to invest your money is a decision you cannot take lightly. You must ensure every dollar allocated to your marketing efforts brings you ROI, or you risk losing your money or opportunities to lose sales. Email marketing for small-scale businesses is an affordable way to promote your brand to certain marketplaces and grow your revenue. Research revealed that emails are almost 40 times more effective than Facebook and Twitter combined in driving new consumers. As per 80% of industry specialists, the best email campaign drives lead acquisition and retention. 

With data-backed email marketing services for small-size businesses, you can take care of the following: 

  • Reach Customers in real-time
  • Grow your unique brand
  • Build authenticity
  • Boost website traffic
  • Share in-depth information
  • Earn brand recognition
  • Optimize budget and time
  • Connect with more Consumers
  • Track your campaign
  • Launch targeted messaging

How effective are email marketing services for small-scale businesses? Read on to find out.

Take your marketing to the next level with our email marketing services. Our professionals offer drop marketing services that help you cement your brand identity in customers’ minds. Let’s understand what drip marketing is and how our services can upgrade your business growth.

What Is Drip Marketing?

 Amp Up Brand Engagement and Acquire More Leads

About 51% of companies rely on drip marketing automation to upgrade their marketing efforts and get favorable results. Drop marketing is an email campaign optimization technique that uses drip marketing software to send out a series of emails based on a certain timeframe. Automated email marketing campaigns bring ongoing value to subscribers by lowering dripping useful information, such as product teasers or brand updates. The goal is to move customers toward a final conversion point. 

How effective is email marketing automation?

Marketing automation services are designed to ensure potential customers are encouraged to continue buying from your brand. This marketing campaign enables you to:

How does drip marketing software work?

Email marketing companies use drip marketing software to facilitate your email marketing automation. The software helps with: 

  • Enable precise email categorization
  • Better control over email copy and frequency
  • Entails basic analytics such as click rates & CTR
  • Allow Email Personalization
  • Possess A/B testing capabilities
  • Links drop marketing with other tools

What are the different types of drip marketing campaigns? 

There are significant types of drop marketing.

  • TOFU (Top-of-Funnel) Drip: This makes an entry point for your email marketing funnel. TOFU drips are used for initiating conversation with your potential customers.
  • Educational Drip: This is the second phase of your marketing funnel. Educational drop campaign focuses on delivering in-depth details about your brand offering.
  • Re-engagement Drip: This campaign type strives to bring disengaged customers back to your email marketing funnel via special offers and deals.
  • Foster & Convert Potentials into leads
  • Automate monotonous B2C & b2b Email marketing
  • Make way for upselling and cross-selling
  • Get a better return on investment
  • Better customer retention
  • Convey a relevant brand message
  • Retain abandoned carts
  • Increased customer engagement & loyalty

Are you looking for assistance with email marketing automation? 

Drip email marketing is all about timing and relevance. By carefully analyzing intent signals means information needs, user interest, and behavioral metrics, our email marketing agency can create a highly segmented campaign that drives high click rates and open rates.

Contact us today and get quality email marketing services that diversify your efforts. 

Start Your Email Marketing Journey Today

Kolor First’s Email Marketing Campaign Services

As one of the most trusted email marketing agencies, Kolor First ensures all our email marketing services fit your unique needs and budget. Based on your goals and vision, we offer targeted services.

Email Marketing Performance Strategy & Audit

With trends emerging and going viral, your email marketing strategy must evolve and adapt. Our team performs B2C and B2B email marketing audits to understand the aspects that influence your marketing success and address issues that hamper your strategy. Our services entail:

As one of the most trusted email marketing agencies, Kolor First ensures all our email marketing services fit your unique needs and budget. Based on your goals and vision, we offer targeted services. 

With trends emerging and going viral, your email marketing strategy must evolve and adapt. Our team performs B2C and B2B email marketing audits to understand the aspects that influence your marketing success and address issues that hamper your strategy. Our services entail:

Campaign & Template Review

Our specialists review your email campaigns and templates to understand its performance & engagement. We take a look at your designs, calls to action and subject line to determine problems and address them.

Technical Review

To ensure your email newsletter and other marketing emails check off the right inboxes, our experts review all issues with your current setup. This includes your spam complaints, potential domain, deliverability issues, and IP blacklisting.

Data Review

Research shows 25% – 30% of email addresses become outdated every year. Ensure you are working with updated email lists; we set a benchmark for email metrics and low-performing campaigns and assess unsubscribe and subscriber demographics. 

Program Review

This entails reviewing your current email automation, email list health, and audience segmentation. The goal is to understand the best possible way to enhance your marketing results. 

Recommendations

Once the audit is done, our specialist compiles and exhibits recommendations for code design and CTA. We also offer proposals on the frequency of emails sent, automation, send days and times, and potential A/B testing.

Customized Template Design For You

Do you need a dedicated team of email marketing service providers? Your search ends here, where we design, develop, and offer a revamped email template that fits your branding and desired user experience. Our campaign entails:

Quality Template Design

Our team believes that a great email is more than just a compelling message in your inbox. Our email marketing company drafts email marketing newsletter and drip campaign templates built with clean code & responsive to all screen sizes.

Installation of the ESP

Are you looking for professional assistance with template installation for your choice of ESP? Your hunt ends here as we take your completed design and transfer it over to your ESP. With that, you can start sending emails.

Quality Assurance & Testing

Our email company runs each email newsletter and marketing email design via different industry-trusted tools to ensure they are responsive, well-coded, and work exactly as intended. Draft more emails faster with our assistance. 

Training on Custom Templates

Being one of the best email marketing firms, our team delivers a well-created template. Our specialists help your team use it efficiently. Each template comes with video training recording that helps you make it through the process. 

Compatibility with Clients

We work closely with your team to ensure our templates capture your unique branding, preferences, and brand message. We guarantee our email templates work with 30+ email clients, devices, and operating systems (OS).

Email Marketing Management

Are you looking for monthly email services? Our email agency collaborates with your in-house professionals to create an effective email marketing strategy that brings long-term profitable results. Our email marketing campaign services this includes:

Understand Marketing Goals & Target

How profitable is email marketing in achieving your brand objectives? As a trusted email marketing company, we help you properly understand your marketing goals. Our team reviews your target audience, identifies missed opportunities from campaigns, and develops a strategy to achieve your unique objectives.

On-going Management & Streamlining

Additional tasks are required to ensure the best health of your ESP. This includes additional segmentation, revising the marketing strategy, and list cleaning based on engagement and other factors. Our email marketing team works diligently to ensure your account is optimized.

Brand Guidelines & Asset Coordination

Consistency is key to achieving email marketing ROI. We adhere to your brand guidelines. We also understand that content needs tend to change over time, so our account managers ensure all items are organized. We determine what needs to be done to drive brand success and create a marketing calendar.

Campaign Tracking & Reporting

Our email marketing optimization professional offer detailed monthly reports on your campaigns. These reports break down each campaign sent over, focusing on engagement information such as click rate, open rate, and conversions. Schedule a regular consultation with your team to discuss the report.

Campaign Designing & Deployment

Our email marketing services include everything from inception to completion, so you don’t have to worry about anything. Do you need custom email newsletter services? Our team designs and develops each mail according to your specifications.

On-going List Maintenance

A trusted email marketing agency focuses on engaging your audience and ensuring you are targeting the right group. Our goal as your trusted agency is to improve engagement with our on-going list maintenance.

Email Marketing Automation Management

Email marketing services for ecommerce, Shopify, and other business types are much more than releasing monthly email newsletter services. Take your email marketing optimization to new heights; email automation is paramount! Our email marketing agency provides the following:

Drip Campaign Sequence

Ensuring your audience remains engaged demands ongoing communication. Our email marketing solution entails determining which drip sequences are ideal for your business. We create multi-step campaigns to keep your contacts engaged.

Customer Retention

Customers and potential leads tend to get distracted and start leaning on your competition.   Reclaim unengaged contacts and add them back to your list of active subscribers with our team’s win-back re-engagement campaigns. 

Website Activity Campaigns

We use insights from your website activities to develop highly-targeted campaigns and exhibit content to each visitor. This is a cutting-edge way to make recommendations based on the product viewed, action taken, or specific.

Welcome Series

Every time a new customer submits information to your brand, they are showing their interest. Give them what they need with a custom-built welcome series. Our email marketing professionals develop a multi-level sequence that informs your contacts and encourages conversion.

ESP Review and Migration

Does your ESP fit your needs right? Are you experiencing problems with reporting, integration, or data? As your email marketing company, we help you assess your options to achieve the highest possible return on investment. Our email marketing services entail:

Demo & Presentation

Are you wondering which ESP fits your business? Once we have determined the right fit for your business, we work as the liaison between the customer’s support team and your company. Our email marketing automation agency establishes interactive, educational demos, which means you can gain a solid understanding of each option. 

Test Email Campaigns & Drive Results

Are you ready to move forward with a unique ESP? We are here to assist you and make a smooth transition. Here’s what you get:

- Data migration & transfer
- Automation Setup
- Integration Setup
- Domain Authentication
- Email template migration

Primary Audit

Many email marketing companies make the mistake of disregarding campaigns, which results in ineffective solutions. At Kolor First, we complete a thorough audit for a better understanding of the challenge you are up against with your current ESP. This includes a lack of reports, the need for specific automation, and missing integration. 

ESP Research

Our team works with the industry-leading ESP and reviews each channel to make the best recommendation for your unique needs. Email marketing platforms range between basic to robust ESPs. Our email marketing agency understands each platform to bring you a few options that fit your needs. 

E-Commerce Email Marketing Services

Your search for the best email marketing services for Shopify ends here at Kolor First. Our ecommerce email marketing professionals boast proper training to utilize ESPs to facilitate Shopify email marketing and other marketing campaigns. Upgrade your ecommerce business with our ecommerce email marketing services and robust automation. 

Email Strategy

Our email marketing ecommerce experts identify the ideal strategy to reach your target audience. We offer recommendations on automated campaigns, discount recommendations, content strategy, and a plan for current email newsletter services. Connect with us to learn more about the best email marketing for Shopify. 

ESP Migration

Let our team help you migrate your existing campaigns, templates, and categorized contacts to your chosen ESP within the deadline. We help most big-name ecommerce platforms, including Shopify, Big Commerce, and WooCommerce. 

Template Design

Kolor First’s team has experienced developers and designers who construct templates from scratch. We understand the ins and outs of Shopify email marketing and e-commerce marketing's best technologies. Our team creates templates that engage your audience and improve conversions.  

Email Automation Strategy

Our Shopify email marketing and e-commerce professionals create a strategy to use predictive tools in developing workflows and automated campaigns that trigger future purchases. From abandoned cart and shopping sequences to welcome series and more – we have your back!

Email Marketing Management

Are you looking for a team to create eye-catching, engaging email marketing ecommerce campaigns that keep your audience updated with ongoing promotions? We develop, design, and test Shopify email marketing and other campaigns to improve conversions and drive revenue. 

Email Newsletters Services

Contact us and keep your customers and potential leads in the loop about your brand promotions, exciting deals, product updates, and other marketing campaigns. Our team offers a top-notch email newsletter service that covers all the technical procedures for you. Our email newsletter services cover: 

Customized Email Campaigns

Our team helps establish and manage targeted email marketing campaigns aligned with your marketing goals. Your search for a simple plan for newsletter deployment ends here. Our team develops RSS-to-Email feeds that inform the audience through the blog. We build complex automation with conditional follow-up emails.

Product & Service Promotions

A major part of our email newsletter service is ensuring our clients receive profit-oriented email marketing solutions. We work meticulously to personalize the content of each newsletter and appeal to the right market. Your subscribers will receive email campaigns that tell them what they want and want to buy.

Professional Templates

Studies exhibit that people prefer emails with professional and clean designs to plain text communications. Our email marketing specialists design and develop an email template that fits your brand and all its unique needs. 

Email Newsletter List Management

Our team works closely with you to ensure your email list is growing. Our email marketing professionals optimize your site to encourage more signups and keep your sending reputation in a good place. You benefit from our rich industry experience and ensure your emails earn as many shares as possible.

Email Blast Service

Send targeted and relevant messages to your subscribers with Kolor First’s email blast service. To facilitate email marketing for Shopify, ecommerce, and other businesses, we use cutting-edge email blast software and ensure your email blasts adhere to the CAN-SPAM Act. Our services entail:

Email List Management

Sending email blasts can land you in the spam folder, especially when you fail to follow the best practices. Don’t let this happen! Our team helps you segment your audience lists to ensure your brand delivers the right mail to the right contact. 

Campaign Tracking & Analytics

Some email companies launch email marketing campaigns and fail to monitor the results. Our team strives to offer you the best email marketing services. Our email marketing professionals use email blast software to A/B test your newsletter designs, track your campaign performance, and determine problems. 

Recommendation

Our team doesn’t stop working after creating your email blast design. We offer actionable recommendations to enhance your email marketing for ecommerce. Our team uses advanced software to provide marketing proposals that increase your efficiency.

Template Design

To launch a successful marketing campaign; you need engaging subject lines and reader-friendly email designs. Kolor First entails a team of experienced web design and content writing specialists committed to developing email blast template that captures the recipient’s attention. 

FAQs

What are email marketing services?

Email marketing services are platforms or tools that enable businesses to create, send, and manage email campaigns to reach and engage their target audience.

What features should I look for in email marketing services?

Look for features like customizable templates, automation, segmentation, analytics, and integration capabilities with other tools.

Are email marketing services suitable for small businesses?

Yes, many email marketing services offer plans tailored to small businesses with affordable pricing and essential features to get started.

How do I choose the right email marketing service for my business?

Consider factors like your budget, business size, specific needs (e.g., automation, e-commerce integration), ease of use, customer support, and scalability.

What's the difference between free and paid email marketing services?

Free plans often have limitations on features, subscribers, and branding. Paid plans offer more advanced features, better support, and scalability.

Can email marketing services help with GDPR compliance?

Yes, reputable email marketing services provide tools and features to help businesses comply with GDPR, such as consent management and data protection measures.

How can email marketing services help increase ROI?

Email marketing services can help increase ROI by enabling targeted campaigns, automation to nurture leads, personalized content, and analytics to track performance and optimize strategies.

Do email marketing services provide A/B testing capabilities?

Yes, A/B testing features allow you to experiment with different subject lines, content, send times, and other elements to optimize your email campaigns for better performance.