What Impact Do Escalating E-Commerce Marketing Challenges Have on Growth?
Ecommerce digital marketing is growing exponentially. With the unprecedented rise of artificial intelligence and machine-learning technologies, online providers deal with increased demand for better customer experience.
Customers expect quick personal service – not only do they want a smooth post-buying experience, but they also want a personalized encounter throughout their online buying process. Ecommerce digital marketing strategies developed around large data must move toward more unique audience segments.
As per the research from Boston Consulting Group, bespoke online campaigns can lift sales by as much as 15%. However, only a few companies leverage ecommerce marketing services to their full extent. By optimizing your product pages and using behavioral data, you can draft a personalized user experience.
Another issue that troubles online sellers is the lack of understanding of how search algorithms work. Ecommerce agencies rely on search engines for traffic – without a strong strategy in place, your online store will be buried at the bottom of the search engine results pages.
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