Search Engine Marketing (SEM)

Achieve Top Spots with Ads That Prioritize Conversions

Rule the ATF (Above The Fold) content of relevant search results and be accessible to millions of users across the internet. Launch your search engine marketing campaign today with Kolor First, your trusted and leading search engine marketing agency in the US.

Google

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Clutch

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20+ Reviews

SEM: A Valuable Investment – What's the Reason Behind It?

Stay ahead of competitors to expand your business

In the current digital realm, search engines have become an indispensable tool across industries, including healthcare, eCommerce, education, and digital marketing. Search engines are customer service mediums that enable online users to find information online; this includes blogs, news, and brand offerings, which help them make informed decisions. They are a powerful marketing platform for industry players to expand their online reach and improve brand awareness.

Your business website can use search engines to promote your products and services while connecting with key stakeholders. You must have learned about search engines in your SEO strategies but may not be aware of their role in search engine marketing.

Are you ready to strategize an SEM advertising campaign? Being the leading SEM agency, our professionals help you understand the importance of search engines in SEM and how your brand can leverage them to improve your customer’s buying journey. Read on to learn about search engine marketing and increase its effectiveness.

What Are Search Engines?

Search engines are software systems designed to conduct online searches and extend quality results based on the user’s search query. As a business owner, your goal is to make sure search engines can discover your website so that it can display and rank high in SERPs (Search Engine Results Pages). Search engines have three primary functions:

1. Crawl : Search engines use their web crawlers or spiders to uncover billions of pages on the internet and find new content; this includes PDF files, videos, web pages, and images. Search engine spiders find a few websites and follow the links on these pages to discover new URLs.

2. Index: Search engines store and organize the content based on their data, keywords used, frequency, and user engagement. The new URLs found in the crawling procedure are indexed in a massive database called “Caffeine” to be fetched when the content on the URL fits with an online user’s query.

3. Rank: Search engines classify web pages based on relevance to deliver useful results to online users. The higher your website ranks, the greater your search visibility to the user. Myriad search engines, including Google, Yahoo, Bing, StartPage, DuckDuckGo, and Search Encrypt, are available in the market. Search engine advertising enhances your digital presence and establishes brand recognition. Many brands dive into SEM without actually understanding search engine marketing. This is why only a few marketing professionals reap the benefits of search engine marketing solutions. Let our SEM services help you navigate through paid search engine marketing.

What Is Search Engine Marketing?

As per research, 81% of customers conduct online research and spend about 79 days collecting information about a product or a service before making a decision. This means most of them have high purchasing intent. Search engine advertising is an effective and affordable way to connect your brand with high-converting consumers and boost your revenue. SEM enables your brand to leverage customers’ online patterns and position your advertisement exactly when they are looking for your services.

SEM is a PPC advertising strategy that is widely used to improve your website visibility in SERPs and reach consumers at every stage of the buying journey. Our specialists bid on keywords to optimize your advertisement performance, enhance your quality score, and drive traffic and conversion to your landing pages. Quality Score is a metric used by search engines to determine the quality and relevance of your paid search ad.

How Does SEM Work?

Search engines leverage algorithms to rank SEM advertisements and determine their search relevance. Paid search ads are all about creating the right strategy for search engine marketing, establishing high-value keywords, and enhancing your search ad techniques based on analytics results to reduce ad spending and boost lucrativeness. To outshine your competition, our SEM agency practices an efficient approach to search ads:

Keyword Research & Analysis

Our agency uses advanced keyword research tools like Google Search Console to determine high-performing search terms and subtract negative keywords from your list.
Ads & Landing Page Development

Once we determine target keywords, our search engine marketing experts create text-based ads to display in search results and link them to optimized landing pages. The goal is to understand your target audience's initial intent and direct them to the bottom of your sales slide.
Account Tracking

This phase is important for understanding the effectiveness of your search engine marketing strategy. Our team conducts a lead-tracking report to understand if the search engine is used and supports conversion monitoring. If so, our specialists will check the codes to ensure they are installed on the landing page.
Campaign Launch

With optimized paid search marketing ads, robust strategy, and designed landing pages, your brand is ready to launch your PPC search engine marketing campaign. Our SEM agency manages your campaign settings, like languages, locations, devices, and networks, to identify how your advertisement will run. Once it is launched, our team will closely track its performance.
Evaluation & Analysis

Benchmarking campaign results against your paid search marketing goals is the key to measuring your SEM success. Our specialists track and assess your KPIs (Key performance indicators), including quality score, click-through rate, and cost-per-conversion. The analytics enable our experts to optimize your next campaign for better conversion.

Let our company navigate you through the benefits of capitalizing on search engine marketing.

Is PPC Search Engine Marketing Essential to My Business?

Yes. Irrespective of your store size, whether it is an e-commerce business or a large organization, paid search marketing should be a part of your strategy. Search engine marketing specialists estimate it takes 7 to 13 interactions with a brand before potential converts. Google search advertising is an affordable way to build brand recognition.

SEM digital marketing makes your brand visible in search engines, and unlike conventional advertising techniques, internet marketing connects your brand with a targeted audience group. Uncover the benefits of PPC search engine marketing:0

Brand Recognition

SEM enables you to choose and bid on the accurate keywords that match your consumer’s search intent. Google SEM allows you to place your brand name in the ad’s headline, extension link, display URL, and description. These techniques improve your opportunities to secure the ATF Google search results, deliver fast visibility, and boost brand awareness.

Better Conversion

One of the primary advantages of Google SEM ads is their ability to deliver near-immediate results with a quick ROI. You can generate new conversions and sales with the right search engine marketing solutions. Keep in mind that continuous Google search advertising and campaign revamps are paramount for annual growth.

Unique Targeting

Research shows that more than 30 billion Google searches are conducted monthly, and 99% of these global searches don’t apply to your target audience. With SEM PPC, you can use various targeting tactics like ad-scheduling, geo-targeting, and device targeting to control your ad performance and ensure your Google SEM campaign.

Measurable Growth

Internet SEM allows you to test your ad’s performance and measure the results. With access to campaign data and analytics, you can determine which ads generate the highest conversion rate for your brand: clicks, impressions, and CTR.

Greater Campaign Control

With SEM digital marketing, managing your ad budget, brand messaging, and campaign scope is easy. Unlike search engine optimization, where you have to decide on how organic search results are showcased, Google search ads enable you to control your CTAs, audience targeting, and more.

Better Traffic

As per statistics, around 94% of online experiences begin on search engines. Gain better search visibility for your brand where most of your audience is. Understanding what SEM is and how to use it can drive better organic traffic to your website.

Contact our experts to discuss your vision and needs for search engine marketing services.

SEO vs. PPC vs. SEM: What’s the Difference?

Seize the Reins of Your Marketing Endeavors

SEO, PPC, and SEM are three commonly confused abbreviations in the digital marketing segment. To map the online marketing landscape and understand what search engine marketing is and how it is different from other marketing techniques, Kolor First discusses the difference between these three below:

Search Engine Optimisation is a powerful tool that helps enhance your website architecture and content to appear on the SERPs, drive high-conversion traffic, and boost your organic search ranking. It entails on-page and off-page optimization.
Pay-per-click is a paid search tool designed to promote brand offerings across multiple channels, including websites, search engines, and social media. You pay for each action on your PPC ads in paid search ads.
Search Engine Marketing entails SEO and PPC. They are extensively associated with paid search, where you pay to position your website at the top of search results. Search engine marketing and pay-per-click practice a paid advertising model.

However, pay-per-click marketing focuses on improving brand awareness and driving specific customer segments via paid search tactics. Internet search engine marketing follows SEO’s and PPC’s best techniques to deliver the best results. To help you construct a winning SEM PPC Campaign, our search engine marketing services help develop a growth marketing plan that fits right with your business goals. Our team determines how your target customers search during their buying journey to use the right SEM advertisement that will compel them to interact with your brand.

DISPLAY ADVERTISING

Display advertising focuses on attracting online users to convince them to sign up for a newsletter or register for a free software trial or more. Display ads consist of images, texts, or videos in specific regions of a website or social media platform. Display advertising encourages page visitors to click through to a landing page and complete the action.

Display ad campaigns are transformed on a cost-per-click basis. This means you pay for every click on the ads; there are different forms of display ads to choose from based on your goal:

Banner Ads

They are image-based ads that strive to get page visitors from the host website to the advertiser’s website. This display advertising technique charges you per click, impression, or action. Our display ad agency blends animated media with static media to compel potential customers to explore your ad and click through.

Interstitial Ads

They are interactive display ads that pop up before users are directed to the page they requested. Interstitial ads entail a high impression rate as they engage users with relevant content at pauses in a platform’s flow. At Kolor First, our professionals determine the perfect time and place for more clicks.

Video Ads

YouTube marketing and social media advertising channels paved a path for professionals to position their businesses into a user’s browsing experience. Video ads appear before and sometimes during a video stream. Our experts develop engaging video ads with robust CTAs to captivate their attention.

Rich Media

One of the key factors of our display Ads is driving brand engagement within your specific audience and timeline. Rich media ads enable us to add a twist of creativity to bland ads to generate a higher engagement rate. Invest in result-driven display ads to attract potential clients to engage with your brand.

SEM PPC Advertising

The digital landscape is ever-changing, which is why search engines and customers need a targeted approach for your brand to remain relevant. At Kolor First, the leading and trusted SEM agency, we analyze myriad website search engine marketing strategies to ensure you invest in the right option.

There is a plethora of PPC search engine marketing tools available that you can use to achieve your vision.

GOOGLE SHOPPING

Google Shopping is a perfect platform for advertising for e-commerce brands to drive sales and revenue. Google shopping ads are Product Listing ads that appear within the Google SERPs for a product. This ad type is extensively effective as it displays prices and high-quality photos of products from different brands.

Irrespective of the platform, Google shopping ads are perfect for boosting your sales. Since product ads appear at the top of the page, you drive more traffic. To help you leverage most of our ads campaign, our experts categorize your ads with intention. We create different campaigns to captivate all branded and non-branded searches. It is easier to understand which ad campaigns bring the highest conversion at a lower cost. Being the leading SEM agency, we help:

Keep your price competitive
Practice smart bidding strategies
Optimize your data
Test bids
Place keywords on your title
Connect your Google shopping ads to your physical store

Let our SEM services help you maximize your budget for Google shopping ads. Connect with our professionals to discuss your needs.

REMARKETING

Remarketing is a popular term in website SEM; however, only the masters understand how it truly works. What is remarketing, and how can you benefit from it? Let our experts help you understand this magic. Remarketing is a part of website search engine marketing wherein you reach out to potential customers who have shown interest in your brand services or have visited your website earlier. The goal of Google remarketing is to keep your brand at the top and trigger potential to click through and uncover what you offer.

Google remarketing ads appear when online users surf the internet, read news on websites, or watch YouTube videos. Irrespective of what page visitors do when on your website, they will see your AdWord campaign in all relevant places.

If you advertise on Google, our agency can place a remarketing tag on your website to add visitors to your audience list via browser cookies. You can customize how your Google ads are triggered or embedded in your website; you have full control over your audience targeting.

Why Should I Invest in Remarketing?

AdWord remarketing brings myriad benefits to your business by exposing your ads on a wider set of websites. We at Kolor First bring you remarketing solutions that help improve your online and offline sales process, reach targeted audience segments, deliver high conversion rates, and demand low CPAs.

Get more returning visitors and turn them into consumers with our agency’s effective services. As your trusted SEM agency, our experts help you explain remarketing and show you the best ways to captivate your prospects’ interest via dynamic ads.

Book a consultation session with our team to learn more about our services.

YOUTUBE ADVERTISING

Is your business visible on YouTube? No? As per research, there are around 2 billion users across the globe. Also, YouTube is the second most visited site after Google. If you don’t have a page on YouTube, we highly recommend you invest in YouTube video advertising and reconsider the paid search marketing strategy.

YouTube ads are a part of PPC search engine marketing that solely focuses on constructing engaging video ads and optimizing them to captivate potential customers’ attention or those unaware of your brand. There are different YouTube video advertising types that you can use to your advantage:

1. TrueView Ads

This is the standard YouTube video ad you come across on the platform. With this ad type, you only pay when viewers watch your YouTube video ads. Skippable TrueView ads are between 12 seconds to six minutes long. However, Non-skippable YouTube ads are 15-20 seconds long. There are two types of TrueView with which you can optimize your marketing campaign: Video Discovery ads and In-stream ads. Video Discovery ads appear on the SERPs or YouTube homepage. On the other hand, in-stream ads can be positioned in the Google Display Network or on websites that have bought Google space.

2. Pre-Roll Ads

Pre-roll YouTube ads play before or after the main video. With this YouTube video marketing type, you have between 15 and 20 seconds to display your unique value proposition. There is a non-skippable pre-roll YouTube video ad that runs for 10 minutes. We recommend pre-rolling YouTube Marketing if you are releasing a new product, like a course enrolment or webinar.

3. Bumpers

Bumpers are the shortest YouTube video ads, running only six seconds. This YouTube video advertising complements larger campaigns like new product launches or event promotions. The key is to use the 6-second duration wisely to fit your brand message and encourage the viewers to take action.

We at Kolor First design video marketing services to maximize your pay-per-view and help generate the best possible return. Our YouTube marketing company works with your team to understand your goals, establish your ads, and ensure our YouTube marketing services fulfill your standards.

Get the best out of your ads with our help. Enlist your video marketing services and improve your view-through rate.

SEM vs. SEO: Do You Need Both?

Boost Your Online Presence for Better Search Engine Visibility

Many brand owners wonder which digital marketing strategy to invest in: search engine optimization or marketing solutions. If you are one of those, our team can greatly help you decide what service you need. Primarily, you must understand which technique is better and which is more applicable to your budget and needs. Both paid search marketing methods and organic tactics can propel your business to the top of search results. The key is expanding your options and partnering with the right marketing agency.

SEO is an effective business marketing strategy for long-term growth. Every business deserves a robust SEO architecture for better visibility and searchability. SEO enables you to:

Search engine marketing solutions are perfect for brands that desire quick results. With SEM, you use paid advertising techniques to support your SEO campaigns and drive better visibility. SEM enables you to:

Search engine optimization and search marketing solutions work best to achieve your goals. Instead of relying on one marketing technique, trying organic and paid search marketing services is advised to see campaign growth. Still confused? Connect with our experts to gather more information.

Kolor First: The Award-Winning Search Marketing Agency

Kolor First is your trusted marketing agency in the United States. Our team serves thousands of clients from across the globe, coming from various industries, helping them improve their brand awareness and claim their position on the first page of SERPs. Our SEM agency has worked with local businesses and industry leaders in uncovering their market potential. Read on to understand how our agency has helped agencies acquire fast ROI.

Are you seeking expert assistance with YouTube video marketing, remarketing, or Google Shopping? Beat the game in the digital realm with Kolor First.

E-commerce Company

+168%

Organic Revenue

+260%

Website Traffic

Kolor First has truly exceeded my expectations, going above and beyond in their services. Their exceptional support has given me the freedom to concentrate on other crucial aspects of my business.

Aviation Institute

+477%

Organic Leads

+332%

Website Traffic

Unlike some other agencies, Kolor First specialists have always been actively engaged, and there is never radio silence. Their unwavering commitment and communication have been invaluable to my business’s success.

PreSchool

+147%

Organic Leads

+79%

Website Traffic

Getting found online was a big struggle for us. We went through four SEO companies before finding Kolor First. Their expertise and dedication have made all the difference in our online visibility and success.

SEM Services

Energize Your Advertising Campaigns for Successful Outcomes

Kolor First is the leading and trusted SEM agency that offers effective services:

Keyword Research & Strategy

Search the right keywords and improve your digital search engine marketing campaign. Our paid search agency categorizes your keyword based on values, search intent, search volume, and uniqueness of your brand offerings. Our team oversees competitor benchmarking to expand your keyword list and figure out keyword themes that fit right with your target customer’s click pattern.

Amazon PPC

Get maximum impressions and visibility with Amazon-sponsored ads. Our marketing specialists optimize your Amazon PPC keyword strategy, adjust bids based on ad placements, and structure ad campaigns based on product performance. We experiment with various campaign aspects and monitor your advertising cost of Sale and sales to develop Amazon PPC strategies that drive new customers and sales for your brand.

Video Advertising

According to recent studies, 72% of customers prefer video content instead of text to learn about a product or service. Use our YouTube marketing services to spread awareness, conversion, and engagement about your brand. Our solutions entail description, keyword-rich titles, and tags on your ads while focusing on mobile optimization to convey your brand message on any device.

ECommerce Advertising

Being your trusted agency, our specialists help create a unique ecommerce advertising strategy that fits your goal and budget. Our team helps identify your strong value proposition, assess your demands, and determine your profit potential. Using analytics and data, our team creates compelling ad copies and improves targeting options to grow your sales.

Social Media Paid Advertising

Display your advertisements on popular social media channels and target specific audience segments with high buying intention. Our team delivers integrated social media paid advertising and YouTube video marketing solutions for better exposure and to drive more potential customers. Kolor First releases text-based, image, and video ads and uses analytics to monitor your performance.

Landing Page Conversion

Convert your website traffic into leads with professional assistance from Kolor First. Our search marketing specialists create keyword-driven content for your target personas, place unique images, and use robust headlines and call-to-actions relevant to your target audience. Our team strategically places your landing page elements to build an emotional connection with your page visitors.

Paid Search Advertising

Research shows that 41% of customers will click on an advertisement if it is presented through engaging content. Boost your lead generation and drive more results with budget-friendly paid search advertising and YouTube marketing solutions. We conduct keyword research, determine negative keywords, create ad group segments, and write compelling ad copies to improve your ad rank.

SEM PPC Management

At Kolor First, our specialists work closely to lower your overall expenditure and improve your campaign efficiencies. Our search marketing experts monitor your paid advertising campaigns, from campaign management, keyword research, and analysis to ad optimization and analytics assessment. You can rely on our services that focus on your bottom line.

Ads A/B Split Testing

Our search marketing firm crafts and tests your ads to determine the one with the most positive ROI for your business. From compelling ad copy and variant designs to your CTA and audience targeting, expect us to test different factors of your search engine marketing campaign. Connect with our experts to talk about your campaign optimization.

Bing & Google Ads Management

Rule major search engines and fly past the competition with Google Ads and Bing management. Our team takes a multi-channel approach to improve your brand association and use numerous conversion opportunities across channels. Our SEM agency assesses your potential audience’s online pattern, expands your device targeting, and adjusts your strategy for bidding based on campaign performance to acquire better CTRs.

Remarketing

We run remarketing campaigns to create ongoing reminders of your services and get affordable results. Our agency sets up your remarketing codes, creates relevant ad copies, and targets specific visitor segments that compel potential audiences to click through and uncover what your brand has to provide. Whether you need help with text-based ads or YouTube ads, our team has got you covered.

Search Engine Optimization

Secure your spot at the top of search results with our team at Kolor First’s search engine marketing. Our team optimizes your site architecture, creates unique yet engaging content, and uses multiple online channels to improve brand recognition and establish your online authority. Our agency uses SEO and PPC techniques to ensure your brand stands at the top.

Why Choose Kolor First Internet Marketing Agency?

We Put Growth Plans into Action for Lasting Prosperity

Kolor First is your trusted and leading innovation machine in the PPC search engine marketing landscape. Our marketing experts develop systematic internal procedures to ensure all client campaigns and support services remain successful.

Connect with us to get search engine marketing services that match your demands and budget. Listed below awaits you:

Search Engine Marketing Experts

Website search engine marketing may appear easy, but it can be time-consuming but rewarding. Without professional navigation, your SEM campaign will fail. At Kolor First, we bring our experts and years of knowledge to ensure your current and remarketing campaigns thrive. Our team of experts analyzes your website to create paid and organic strategies custom-made for your unique requirements.

Diverse Expertise

Our YouTube video marketing services have helped myriad players in the market with their campaigns. From eLearning institutions, food and beverage businesses, manufacturing companies, and more, we have helped many clients and delivered unique internet search engine marketing solutions that drive results.

Dedicated account Managers

Project management can be overwhelming, especially if you don’t know the right people in your team. Work with our team of dedicated account managers from inception to completion; our team ensures the delivery of desired results. Our experts schedule regular consultations to ensure you focus on your concerns and queries.

Full-Service Online Services

Our specialists understand that search engine marketing is one of the many techniques to achieve long-term success. With that in mind, our YouTube marketing agency delivers comprehensive digital marketing services created to improve your conversion rate. Apart from SEM PPC, our team provides SEO, website hosting, social media marketing, reputation management, and eCommerce Optimization. Schedule a consultation with our team to discuss your needs and budget.

Recognized Trailblazer

Kolor First is your trusted SEM agency and has been acknowledged by myriad industry sites for our advertising skills and experience. As a certified Google partner, we continuously improve our organic and paid search engine marketing techniques to give your business the online recognition it deserves. Rely on us to go beyond the standards and safeguard your online presence.

Comprehensive Campaign Reports

Our team invests in cutting-edge software and innovations to improve our reporting methods. From the smallest updates and campaign hurdles to the major wins, we entail everything in our reports so you understand the low-down on your progress. Significantly, we exhibit how our team achieved your month-over-month growth to keep you updated on every detail of your campaign.

FAQs

What is search engine marketing (SEM)?

SEM is a digital marketing strategy aimed at increasing a website’s visibility in search engine results pages (SERPs) through paid advertising.

How does SEM differ from SEO?

SEM involves paid advertising to increase visibility, while SEO focuses on optimizing a website to improve organic search rankings.

What are the benefits of SEM services?

SEM can deliver immediate results, target specific demographics, and provide detailed performance metrics for optimization.

Which search engines can SEM services target?

SEM services can target various search engines, but Google Ads is the most popular platform due to its dominant market share.

What types of ads are included in SEM services?

SEM services typically include text ads, display ads, shopping ads, and video ads, depending on the client’s goals and target audience.

How are keywords selected for SEM campaigns?

Keywords are chosen based on relevance to the business, search volume, and competition level, aiming to attract qualified traffic.

How do SEM agencies measure success?

Success in SEM is measured through metrics like click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall campaign ROI.

What targeting options are available in SEM campaigns?

SEM campaigns can target audiences based on demographics, interests, behavior, geographic location, device type, and more.

Are there any risks associated with SEM services?

Risks include overspending without proper optimization, targeting the wrong audience, or encountering click fraud, but these can be mitigated with expert management.

Can SEM services complement other marketing strategies?

Yes, SEM can complement other strategies like SEO, social media marketing, and email marketing to create a comprehensive digital marketing approach.

Search Engine Optimization (SEO)

Web Design

Brand Management

eCommerce Marketing

Social Media Marketing

Amazon Marketing

Search Engine Optimization (SEO)

Web Design

Brand Management

eCommerce Marketing

Social Media Marketing

Amazon Marketing